The Vietnamese tea industry continued to grow in 2025, with extremely promising export potential. Let’s take a look at the overview of Vietnam’s tea production and market with Nang Mai Wholesale Tea Company immediately following!
General information
In 2025, Vietnam’s total tea cultivation area reached approximately 128,000 hectares, including:
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118,000 hectares of commercial tea plantations
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10,000 hectares of newly planted tea areas
Fresh tea leaf production reached 1.1 million tons, supporting a total dry tea output of approximately 245,000 tons, of which 210,000 tons were classified as main commercial products.
Domestic tea consumption was estimated at 75,000 tons during the year, with an average retail price of approximately 200,000 VND per kilogram. This generated total domestic revenue of nearly 15 trillion VND (approximately USD 577 million).
Vietnam Tea Export Performance in 2025
Vietnam exported approximately 136,950 tons of tea, generating over USD 238 million in export revenue. Compared with 2024, export volume and value both declined by approximately 7%, reflecting global demand fluctuations and pricing competition.
The average tea export price reached USD 1,737 per ton, demonstrating stable international competitiveness.
Export Product Structure
Vietnam’s tea export portfolio remained diversified:
Major Import Markets for Vietnamese Tea
In 2025, Vietnamese tea was exported to 72 international markets, with 15 markets importing more than 1,000 tons annually.
Pakistan – The Largest Import Market
Pakistan remained Vietnam’s largest tea importer, accounting for:
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Over 47% of total export volume
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Nearly 56% of total export value
Pakistan imported Vietnamese tea at an average price of USD 1,965 per ton, although volume and value decreased by approximately 10% compared with 2024.
Taiwan
Taiwan imported approximately 15,000 tons, generating over USD 27 million, representing a 6% increase in value compared with 2024. The average export price reached USD 1,807 per ton.
China
China imported more than 14,000 tons, valued at over USD 21 million. Compared with 2024, exports increased by:
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3% in volume
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9% in value
Average export price: USD 1,468 per ton
Southeast Asian Markets
Vietnam maintained strong growth in several Southeast Asian countries:
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Malaysia: Over 6,000 tons, USD 4 million, growth of 18% in volume and 23% in value
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Thailand: Over 6,000 tons, nearly USD 6 million, moderate growth
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Indonesia: Nearly 6,000 tons, USD 6 million, significant decline of nearly 40% compared with 2024
Read more: Matcha Tea – What makes it so popular?
Other Important Export Markets for Vietnamese Tea
In addition to its key export destinations, Vietnam continues to maintain a strong presence in several other international tea markets. These countries contribute significantly to the overall growth of Vietnam’s tea export industry and offer valuable opportunities for future expansion.
United States
The United States remains an important destination for Vietnamese tea exports. During the reporting period, Vietnam exported nearly 6,000 tons of tea to the U.S., generating approximately USD 8 million in export revenue. Although export volume and value experienced a slight decline compared to the previous period, the U.S. market continues to offer long-term potential due to growing consumer interest in healthy beverages, specialty teas, and organic tea products.
Russia
Russia has traditionally been one of Vietnam’s major tea importers. Vietnamese tea exports to Russia reached nearly 5,000 tons, with a total export value of around USD 7 million. However, export performance was affected by geopolitical uncertainties, international trade disruptions, and logistics challenges, resulting in a decrease compared to previous years. Despite these difficulties, Russia remains a strategic market with strong demand for black tea and green tea products.
Iraq
Iraq emerged as one of the fastest-growing markets for Vietnamese tea exports. Export volume exceeded 4,000 tons, generating more than USD 6 million in revenue. Notably, exports to Iraq increased by approximately 67% compared to the previous period, reflecting rising demand and strengthening trade relationships between Vietnamese exporters and local importers. This impressive growth highlights Iraq’s increasing importance within Vietnam’s tea export portfolio.
India
India, despite being one of the world’s largest tea producers, continues to import selected tea products from Vietnam. Tea exports to India surpassed 4,000 tons, with export earnings exceeding USD 5 million. The market recorded steady growth, demonstrating opportunities for Vietnamese suppliers to participate in specialized segments and industrial tea processing demand.
Saudi Arabia
Saudi Arabia remains a highly attractive market due to its strong purchasing power and preference for quality tea products. Vietnam exported more than 2,000 tons of tea to Saudi Arabia, generating approximately USD 5 million in export value. One notable feature of this market is its relatively high average import price, reaching around USD 2,440 per ton. This indicates strong demand for higher-quality tea products and offers attractive profit margins for Vietnamese exporters.
Iran
Tea exports to Iran exceeded 1,500 tons and generated nearly USD 3 million in revenue. The market showed strong expansion during the reporting period, driven by increasing consumer demand and favorable trading opportunities. Iran has long been recognized as a tea-consuming nation, making it an important market for Vietnamese tea suppliers seeking long-term growth opportunities in the Middle East.
United Arab Emirates (UAE)
The United Arab Emirates imported nearly 1,500 tons of Vietnamese tea, with export revenue reaching approximately USD 2 million. Although exports recorded a slight decline compared to previous periods, the UAE continues to serve as an important trading hub and distribution center for the broader Middle Eastern region. Maintaining a strong presence in the UAE can help Vietnamese tea exporters access additional regional markets and strengthen their international supply networks.
Overall, these markets play an important role in diversifying Vietnam’s tea export destinations. By expanding market reach and reducing dependence on a limited number of buyers, Vietnamese tea exporters can improve resilience, increase competitiveness, and create sustainable growth opportunities in the global tea industry.
Vietnam Tea Export Enterprises
In 2025, approximately 390 companies and individuals participated in tea exports, including:
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3 companies exporting over 5,000 tons
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17 companies exporting between 2,000 and 5,000 tons
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23 companies exporting between 1,000 and 2,000 tons
This indicates a diversified export network and growing industry participation.
Outlook for Vietnam Tea Industry
Despite increasing competition from major tea-producing countries and ongoing fluctuations in the global marketplace, Vietnam’s tea industry continues to demonstrate strong resilience, stable production capacity, and growing export potential. As one of the world’s leading tea producers and exporters, Vietnam benefits from favorable natural conditions, a long tradition of tea cultivation, and an expanding network of international trade partnerships.
In recent years, global consumer preferences have shifted toward premium, specialty, and sustainably produced tea products. This trend creates valuable opportunities for Vietnamese tea exporters to move beyond bulk tea exports and focus on higher-value segments such as specialty green tea, black tea, Shan Tuyet tea, organic tea, herbal tea blends, and premium loose-leaf teas. Additionally, the growing demand for certified products, including Organic, Halal, ISO, HACCP, and Rainforest Alliance-certified teas, allows Vietnamese producers to access more demanding but highly profitable international markets.
Furthermore, rising consumer awareness of health and wellness continues to drive demand for natural beverages rich in antioxidants, positioning green tea and other Vietnamese tea products favorably in global markets. Export opportunities are particularly promising in regions such as the Middle East, Russia, Europe, North America, and Asia-Pacific, where tea consumption remains strong.
By investing in modern processing technologies, sustainable farming practices, product innovation, branding, and market diversification strategies, Vietnam is well-positioned to strengthen its reputation as a reliable supplier of high-quality tea. As the industry continues to improve quality standards and expand its international presence, Vietnam is expected to enhance its competitiveness and further solidify its position as one of the key players in the global tea market in the years ahead.
